Disney unveiled the
concept of "Limited Time Magic" for the new year, and in theory the
concept has sounded like a positive idea to promote special pluses to guests.
The idea is to make each week or each vacation a little different than the last
one. As it seems, the goal was to promote tourists to travel to Walt
Disney World and Disneyland during times that they would normally not
travel. The belief would be that special times of year that were less
"busy" would be balanced out by these limited time pluses. What are
the thoughts now that it has been rolled out for about four months now? What
about the program for the future? Let's look into it shall we.
Here are just some of the
Limited Time Magic at Walt Disney World so far:
April 15–21, 2013
Fairies week at the Magic
Kingdom.
April 1–30, 2013
April's addition to
Disney's Year of the Ear is a Strawberry Ear Hat,
March 25–31, 2013
Easter Bunny at the United Kingdom Pavilion at
Epcot
March 18–24, 2013
Easter Egg Hunt in Epcot.
March 1–March 9, 2013
Follow the yellow brick
road to WonderGround Gallery at Downtown Disney
March 3–May 12, 2013
Spring Trolley Show on
Main Street, U.S.A.
Feb. 18–24, 2013
Presidents Day Celebration
at the America Gardens Theatre in Epcot.
Feb. 11–17, 2013
True Love Week
Feb. 1–9, 2013
Cosmic Ray's Starlight
Cafe in Tomorrowland for Super Sunday menu items.
Feb. 1–4, 2013
Super Bowl spirit with a super pre-parade including MVP Joe Flacco.
Jan. 21–27, 2013
Long Lost Friends
Week.
Jan. 14–20, 2013
Snow at Epcot
Jan. 7–13, 2013
"Year of the Ear," promising new, limited-edition Ear
Hats each month.
Upon looking at the list
up to this point it seems like things are certainly lacking. With the exception
of the week of long lost friends, where old characters make appearances for the
first time in years, and True Love week, it appears as though the magic is not
necessarily all that magical. To give Disney credit, it seems like an impossibility
to make every week ridiculously special, but as the list suggests it seems as
though they are content with having a lackluster experience in certain weeks.
It also seems curious that they have wrapped some of the yearly traditions into
this, like the Super Bowl MVP parade, which is something that has been done
since 1987 with Phil Simms. The problem seems to be simple. The Walt Disney
Company seemed to be in a situation, with no real celebration in the parks for
2013. This has led to a combination of things from the past and newer, smaller,
programs put together to entice travel. Even though many believe that the every
year celebration seems to be unnecessary and overbearing, it has become a
staple of the company really since the resorts 25th anniversary.
Here is the bottom line:
It is not a necessary thing for Disney to do, and thus it is not something that
should make or break your travel to the resort, but if you get lucky to visit
during one of the major week long celebrations consider yourself privileged, as
it is not often that the magic will blow you away.
